Neither rain, nor sleet, nor snow will stop the South Lake Tahoe Premiere

The weather forecast called for a 100% chance of rain but only a few spritzes of showers hit the ground as we prepared for the event.  With a biting wind and dark clouds looming on the other side of Lake Tahoe, the decision was made to move the event indoors.  Would the weather make people feel like staying home?


South Lake Tahoe shows their support

The crowd at Basecamp Beer Garden in South Lake Tahoe

The crowd at Basecamp Beer Garden in South Lake Tahoe

Initially the weather started out gloomy as the showers transitioned to a steady rain falling from the sky.  As people began to arrive, the weather didn’t dampen the excitement for the show.  It seemed as though everyone made the conscious decision to say, “Who cares!  Let’s have a good time.”  You could feel there was a positive energy to the crowd.  Like taking a queue, suddenly the rain transformed into big, massive snowflakes.  It felt as though the vibe of the gathering transferred its upbeat attitude into willing-it to become snow.  Everyone hoped that this was symbolic of the season… To enjoy what we receive and mother nature will provide an amazing winter.

Strangers become friends


Walking around the event and listening to people’s conversations, it seemed as though each person made it a point to meet strangers and become friends.  A sense of community was coming out of this show.  As the time approached for the first film to start, looking around you notice that the venue was packed to capacity.  Of course, you can’t start a ski movie premiere without throwing some SWAG out.  We threw out a bunch of hats, shirts, sunglasses, and coozies from 4Frnt, Diamond Peak, and Sierra at Tahoe that got the crowd amped.

Tahoe: The Daily Routine

tdr-eric-pier-filmingLocal Freshies® has a passion for the ski town culture and the local places that exist within them.  It takes a certain type of person that’s willing to sacrifice a lot to make it their home and even more to open up a small business in a ski town.  Since we’re based in Lake Tahoe, we made it our mission to create a film highlighting a few of our favorites’ from last winter and show what makes this place unique.  To say that our nerves were frayed to show off the film was an understatement.  What would the crowd think of it?  As each business owner described why they call Tahoe home, there were cheers from the crowd who knew and loved those businesses too.

Our amazing project roster included:

It was all exciting to say the least!

Live in the Here and Now

Ryan Cribbin showing off the new 4Frnt Skis at the premiere

Ryan Cribbin showing off the new 4Frnt Skis at the premiere

From there it was onto our main feature: Here and Now by 4Frnt skis.  It’s always good to push the envelope on what is considered possible on a pair of skis, but personally, I think the cinematography is more important.  This is especially true when social media allows someone to see tricks being landed minutes after it has happened.

So, what do I look for in a great ski or snowboard flick?

  • Will I want to watch the film again?
  • Is it just a bunch of tricks, snow porn, or like a Hollywood movie?
  • Does it make me want to go out and ski/snowboard?
  • Does it highlight the type of personality the skiers/snowboarders have?

There is a fine line that directors of ski films need to balance for a movie to be great, and Here and Now hits it out of the park with their film – From introducing the type of character each Pro represents to sticking with their social media theme and doing little things like dropping Google pins to show on-site locations such as Revelstoke, BC or Park City, UT.  Even the transitions from person to person gives a seamless feel to it and gets you excited for the next part.  It’s a great mixture of seriously scary lines to slopes that look fun and you can envision yourself doing.  The most mind blowing part of the entire film though, from a skiing standpoint, was seeing David Wise float a massive air off a hip to make the new world record of 14.2 meters!  My personal favorite part was the snowmobile backcountry section in Utah where one of the Pros calls the other one to meet at the trailhead.  The camaraderie and “feel” of the entire section reminds me of how ski/snowboard trips are with your friends.  To me, it seems that this is the most balanced film of the year from terrain, culture, and pushing the envelope.  If you missed our 1st premiere don’t worry – you still have a chance in a few weeks for Diamond Peak’s 50th Anniversary!

2nd Tour Stop Details:

Diamond Peak Main Lodge (1210 Ski Way, Incline Village, NV 89451)

  • Doors: 4:30 pm
  • Show: 6:30 pm
  • Cost: $5 (All Ages)

Coming to the event? Be sure to tell us by hitting the “Join” button on Facebook.

Much appreciation goes out to all our sponsors!  Without them the event wouldn’t have been possible.  Be sure to show your support!

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