Send It

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There are so many slang terms these days. If you ski or snowboard I’m sure you’ve heard this one. Generally, it goes something like this. Before one busts a gnarly trick or makes a bad decision you hear your buddy go, “Send It Bro!” Never heard the term? The Urban Dictionary says this term means just do it, to say yes to something, don’t think about it, have confidence and just Send It! Now you get the picture.
That’s how it’s used on the hill, but to one group it means a little more. In fact they are known as the Send It Foundation. This is their definition of Send It.


\’send ‘it\ (v.) Any action or activity you can do wholeheartedly with confidence and absolute passion.

Jamie hiking in Lake Tahoe, summer 2011 before diagnosis
Jamie hiking in Lake Tahoe, summer 2011 before diagnosis

It all started in March of 2012, when longtime Truckee, CA resident Jamie Schou was diagnosed with Synovial Sarcoma, which is an aggressive form of cancer. Needless to say this came as a complete shock to him and his family. For the most part Jamie appeared to be healthy and in good condition before his diagnosis. He was a longtime skier who lived and loved the mountain lifestyle. What started as one tumor spread rapidly. Shortly after the diagnosis the cancer had moved to his lungs and doctors reported finding 30 inoperable tumors. There was nothing the doctors could do.


For some this news would be crushing and debilitating, but not for Jamie. He used it as motivation. His whole perspective shifted. The decision…to truly live each day with happiness and gratitude. Anytime he wasn’t in treatment and felt well enough he was outdoors skiing, biking, paddling and hiking. While going through this he even summited Half Dome. His connection to the outdoors was a gift that brought him happiness and comfort.

The Beginning 

A year before he passed, Jamie decided he wanted to share the gift he’d found through his hard times. That’s when the Send It Foundation was born. The focus was to create outdoor adventures for youth battling cancer. To give them an escape and a chance to experience the healing power nature can offer.Send It
Now in their fourth year the foundation continues to make a difference. They offer programs allowing youth to fight cancer with things hospitals and labs can’t provide. The organization inspires positivity, courage and gratitude in those they help.

Unz Unz?

There are many ways to get involved. You can shop, donate and even sponsor. Also, Saturday April 9th the Send It Foundation is hosting an après dance party at the Cornice Cantina in Squaw Valley, CA. DJ Yentalbeats will be spinning on the Magnus art car from Burning Man! Come on out and meet the Send It crew, grab some raffle tickets and good your boogie on!

Details:Unz Unz

When: April 9, 2016
Time: 3:00 p.m. – 8:00 p.m.
Where: Cornice Cantina – 1725 Squaw Loop Rd., Squaw Valley, CA 96146
Cost (each ticket purchase includes a free raffle ticket):
Online – $32.64
At the door – $ 37.92

Raffle Prizes from:

Squaw Creek and Trilogy Spa, Flylow, Smith, Argent Skis, Carve Designs, Plump Jack and Yoga Studio Tahoe



Big thanks to Mark Bjornson for organizing the event!




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