Attempting to follow your passion is a difficult journey. When Ty Dayberry and Bevan Waite of Mountain Grown Media reached out to us to premiere their film “A Telemark Tale”, it was a no-brainer. We started Local Freshies® for this exact reason… to help promote people and small businesses in mountain towns that showcase the “fire” of the region. With Bevan being from the north shore and Ty the south, it was the perfect “storm” to showcase on both sides of the lake.
North Shore Shows Support
For those that haven’t visited Lake Tahoe, the region is MASSIVE. For East coasters and Midwesterners, you would think the area is “one place” based on what the news says. But for the keen observer or traveler, the banks of the lake have dozens of communities, each with their own local identity. And all of these places… have an infinite number of things to do. Normally, this means most people become comfortable in their nook (us included) and end up not traveling to other areas. Well, in the quiet hamlet of Incline Village, at one of the hottest breweries in Lake Tahoe — Alibi Ale Works, the premiere was filled with people not just from there but also Truckee, Tahoe City, Carson City and as far as New Jersey. In front of a sold-out crowd, the excitement was infectious as we showcased A Telemark Tale along with Blank Collective’s Before Blank & the Bird Flu Crew’s film.
South Shore… Keeps To Its Roots
Depending on where you’re from, there are certain parts of town that exude a specific energy. Brooklyn, South Side of Chicago and Oakland come to mind. These places have a liveliness that’s a bit different than the areas surrounding it. That’s what the South Shore event at South Lake Brewing exemplified. As soon as the lights dimmed and the first film started, the entire crowd exploded with a loud roar. For each trick landed by the athletes, there were shouts of approval. For every fall, a shared flamboyant “OOMPH” was let out. After the films were shown and raffle items doled out, HakunamaTahoe dropped some sick beats to make sure we all could dance the night away to celebrate a job well done.
Over $2500 Raised For The Sierra Avalanche Center
After the dust had settled and we looked back on this tour, we were humbled. When we first started putting on premieres five years ago, we barely could get thirty people to come. Five years later, to see both sides of the lake come together and support local athletes following their passion was inspiring. And, that we were able to raise over $2500 for the Sierra Avalanche Center was beyond words.