Growing With Volcom Mr Plant – If You’re A Snowslider You Should Know!

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Snowboarding has always been considered the wild child of snow sports. Squaw being well aware of this fact made a wise decision and held the premier just down the road from the main village at the Olympic Village Inn. The energy began to build as soon as you exited your car. The Red Bull DJ Truck was on the scene blasting music and videos from some of the most famous snowboarding movies ever made. It was a beacon in the dark that created an instant party vibe for Pat Moore the snowboarder latest film Volcom Mr Plant. 

Red Bull truck at Volcom Mr Plant Premiere

Volcom Represents At The Tahoe Premier Of Mr. Plant

Volcom Mr PlantUpon entering the venue it was apparent the party would continue. The DJ on the decks kept the beats coming. Volcom was representing in full force. It was evident; this was a one man show…the Volcom show. At the top of the stairs was a table where they were giving away free swag, posters and even letting you make your own custom hat. You pick the color, insignia and choose the placement. The guys from Volcom did the rest. It was a great display of marketing and was well received by all.

Bryan Iguchi Makes An Appearance

Decked out, now reppin’ the Stone, it was time to grab a beer. Most scanned the crowd on their way to the bar to see if they recognized any familiar faces. One that was immediately noticeable was the legend, Bryan Iguchi. After getting a beer, I had a chance to talk with him.

Me and Bryan Iguchi.

The “Guch” is really as cool as he is portrayed in the videos. He seems to be a student of the world and has learned a lot of life lessons. The conversation started with an introduction and quickly moved to our favorite topic…snow. Specifically in Tahoe’s case, the lack thereof. Like a wise man with a calm, collected demeanor he grinned and started to speak about vivid memories of walls of snow everywhere in Tahoe. “Never forget, California is a land of extremes. The snow will return and be as epic as we all remember.” This is what we all wanted to hear and since it came from him the statement carries a little more weight.

So, Who Is Mr. Plant? 

Before that question gets answered you must understand Volcom’s 21+ year film history in action sports. Volcom has a legacy of making not just good films, but great films that become instant classics.  A perfect example is Subjekt Haakonsen.  This was a deep look into one of the greatest snowboarders of our time, Terje Haakonsen.

Like a torch being passed from one legend to the next, this year’s blockbuster Volcom Mr Plant will look into the nomadic travels of Pat Moore a.k.a. Mr. Plant.  There’s even a cameo appearance from Terje Haakonsen.  Pat was originally part of the Forum super group and is now a disciple reppin’ the Volcom Stone.   He’s known to travel the world looking for unique terrain, which forces him to grow and expand…like a plant.   He sees the world as a giant playground.  Take a peek at the teaser below, and watch as he attacks every obstacle like a blue collar steel mill worker.

Volcom Mr Plant Steps On Stage

About that time the lights began to flash, signaling the show was ready to begin. Camouflaged by the rest of the mountain folk in the crowd the man of the hour, Pat Moore, emerged. As he headed towards the front, the woodsman from New Hampshire with the bright red beard which resembled a lumberjack’s began to thank everyone for coming out. He introduced the sponsor of the film and highlighted some of the cool prizes up for grabs. A $500 bar tab and a snowboard he used during the filming of Mr. Plant were a few that stood out. Like any good MC he pumped up the crowd. The bar tab went to the drunkest person at the show and to win the board you had be the loudest in the crowd. Everyone went nuts!

Elena, Bryan and Pat
Elena Hight, Bryan Iguchi and Pat Moore


Biggest Crashes, Wipeouts, & Slams Ever Seen On Film

Elena Hight and Bryan Iguchi were then summoned to the front to help introduce the show. After the intro, the lights dimmed and the movie began with a bang! Without hesitation his segment opened with some of the biggest crashes, wipeouts and slams ever seen on film. If this was the teaser, the feature was sure to be epic!

Highlights From Volcom Mr Plant:

For an overview, Volcom Mr Plant was a jam packed thirty minutes of so many riders, tricks and locations woven together that it would have taken Webster himself to define what was being showcased! The artistic elements were also trippy and cool just as you would expect to see in a Volcom production. Check out some of our favorite clips below.

Mike Ravs

His style was like watching the Clash in London. Unique, wild and crazy…you didn’t know what was next! Right out of the gate he busts a fifty-fifty from one rocking horse to another in a scene shot on a playground. That was followed by a quick board slide on a rail. At the end of the trick it seems as if it was over when he approached a chain-link fence. That was not the case. He pops up high enough onto the fence and it folds down like a drawbridge that catapults him off the top. Mike Ravs gets the thumbs up from Local Freshies. We will definitely be looking to see what he’s up to next.

The Legends At Baldface

Seeing some of the greatest snowboarders of all time, all in one place was like watching the Dream Team. The crew included the following:

  • Terje Haakonsen – Don’t know him?  This man he is a legend.  He was pulling tricks in the pipe when Shaun White was in diapers!  Even to this day, his distinctive style can be seen in everything he does.  He might be in his 40’s, but that fluid “Cat-like” style is still so recognizable and fun to watch .
  • Jamie Lynn – An artist with a snowboard.  Known to ride without gloves and pull off some of the best looking tweaked method airs ever seen.  In addition, his Lib Teach blue girl is still one of the most sought after board designs ever.  Its good to see him back on a board showing the youngin’s how it’s done.
  • Byan Iguchi – This original So-Cal freestyle king that left everything to follow his passion for riding big lines into the Tetons.

It was cool seeing them have so much fun. Some memorable moments were when they took face shots in the glades, pulled some 360 floaters and tweaked out methods off of some large obstacles in the terrain in front of them. This group is always worth watching!

Pat Moore – The Snowboarder

I heard him once say he watches other snowboard videos, not to gain inspiration from the other riders or to learn new tricks, but to check out the terrain. He then thinks about the feature so when he visits the location he can execute moves using his own style. This was apparent from the opening scene. Fittingly, Pat Moore a.k.a. The Destroyer opened his segment with a soundtrack from Metallica. His aggressive style grabs your attention and never let’s go. Determined…Pat’s work ethic is on display. He’s not satisfied unless he sticks each trick. When he doesn’t its classic Pat Moore, bashing his board out of frustration. He truly puts his all into his work and it pays dividends.

Mr Plant – Teaser 1

Mr Plant – Teaser 2

These are just a few gems from the movie. Almost every part and trick could be considered a “banger.” No fluff…all Grade A quality material. Out of all the premieres Local Freshies has been to, Volcom Mr Plant is the frontrunner for movie of the year. If you’re looking for this year’s films and where to see them check out our ski & snowboard movie premiere page.

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